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Mind the Gap — Multi-Channel Marketing Success
There’s a gap between today’s multi-channel customer and too many marketers that don’t use or can’t measure multi-channel marketing. Most of us have mobile devices and use social media regularly. 25%...
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Multi-Channel Measurement: 6 Tips
We recently discussed the multi-channel marketing gap and how marketers can start moving toward a more integrated multi-channel mix. The next step is how, when and what to measure. It’s not so easy....
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